![]() At the same time, Design Thinking provides a solution-based approach to solving problems. ![]() But do you know what Design Thinking is? And why it’s so popular? Here, we’ll cut to the chase and tell you what it is and why it’s so in demand.ĭesign Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Some of the world’s leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the Design Thinking approach, and Design Thinking is being taught at leading universities around the world, including d.school, Stanford, Harvard and MIT. So, why call it Design Thinking? What’s special about Design Thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems in a creative and innovative way – in our designs, in our businesses, in our countries, in our lives. Design Thinking is not an exclusive property of designers-all great innovators in literature, art, music, science, engineering, and business have practiced it.
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